Digital media and entertainment service delivery platform

Abstract

The emergence of broadband networks, for mobile and fixed environments, has stimulated the multimedia market for the delivery of enriched digital media and entertainment services. A key problem for institutions attempting to capitalize on these new channels for service delivery is a capability to deploy many multimedia services rapidly and cost effectively. The naïve technique is to deploy such solutions independently as so called point solutions. The strategic approach is the development of an environment that acts as a service delivery platform for a range digital media and entertainment services. We present our reference architecture that enables the delivery of multiple digital media and entertainment services in fixed and mobile broadband networked environments. This may be for a telecom operator or a virtual network operator. A fundamental characteristic of our architecture is the capability to deliver multiple services with observed reductions in elapsed effort to bring these services online; with a concomitant reduction in cost and speed to market. The architecture is based upon several experiences globally, is refined further here, and presented as a blueprint.