Fast algorithms for online generation of profile association rules

Abstract

The results discussed in this paper are relevant to a large database consisting of consumer profile information together with behavioral (transaction) patterns. We introduce the concept of profile association rules, which discusses the problem of relating consumer buying behavior to profile information. The problem of online mining of profile association rules in this large database is discussed. We show how to use multidimensional indexing structures in order to actually perform the mining. The use of multidimensional indexing structures to perform profile mining provides considerable advantages in terms of the ability to perform very generic range-based online queries.