PublicationIndustrial Marketing ManagementPaperOn looking into Vargo and Lusch's concept of generic actors in markets, or "It's all B2B...and beyond!"Industrial Marketing ManagementView publicationAbstractNo abstract available.Home↳ PublicationsDate01 Feb 2011PublicationIndustrial Marketing ManagementAuthorsJames C. SpohrerIBM-affiliated at time of publicationShare
