The Impact of Social Media and Its Utilisation by Pharmaceutical Companies

Abstract

In this paper, we provide detailed research about the pharmaceutical industry in the UK and restrictions they face when utilizing social media to engage with their patients. More specifically, the investigation examines the relationships between, Social Media and a pharmaceutical company (Pharma), Pharma and Patients and Patient and Social Media, to identify how each of these areas interacts and the limitations they face. Additionally, from the research a set of recommendations will be created for pharmaceutical companies, to provide guidance on how to make the most of social media, when trying to increase patient trust and engagement.