Designing multichannel value propositions to enhance value-cocreation phenomenon
- Vittorio Cesarotti
- Alessio Giuiusa
- et al.
- 2014
- International Journal of Service Science, Management, Engineering, and Technology
This is our catalog of publications authored by IBM researchers, in collaboration with the global research community. It’s an ever-growing body of work that shows why IBM is one of the most important contributors to modern computing.